Tag Archives: redcup

Welcome Red Cups!!

Words cannot express the excitement I experienced this morning when Starbuck’s showed up on my Twitter feed.

“Good morning, the Red Cup is here this morning.”

Those who aren’t members of the Starbuck’s clan may be confused. Not I. It’s their annual holiday cup, and it’s arrival means that the holiday season has officially begun.

Yes, Halloween was just three days ago. But who cares? I’m always up for a little holiday spirit! I promptly got out of class, and speeded to the nearest Starbuck’s.

Most people probably don’t put very much thought into the cups they drink out of, but the people at Starbuck’s certainly do. They’re smart for doing so. It’s something that gets the public excited about their company, thus increasing sales, and thus adding to the bottom line.

Some may argue that a simple cup would have no impact on sales. I disagree. I would argue that a large number of Starbuck’s customers love the company and love its coffee. However, sometimes it’s just more economically savvy to make your own at home, or opt for gas station coffee instead. For this demographic, the cup brings them back. It gets them excited about the brand, and in the store.

Yay for the Red Cup!